This rebranding brings more personality to the brand since the previous logo has only letters without any design. In a straightforward way, we stylised the letter M with the Checked-in green, representing the idea that the company checks all the boxes, and you don’t need to be concerned. Also, since they offer “green” solutions, we keep the green from the previous brand, adding another layer of meaning.
The new website was created in the middle of the pandemic, and we use this to bring attention to the safety of the kids in schools (perfect avatar). Still, since we want to keep the conversation light, we work with extra layers of Germs on the screen to represent the danger around us.